Or as we like to say, Välkommen!
A strong brand creates the sense of a world of its own. One that is unique. A world that you can't help but step into and be part of. A world that you believe in. A world that you trust. A world that you can contribute to.
Let's create the coherence, consistency, and distinctiveness in the Volvo brand required to build this world. Our work should strengthen desire, create belief, and build trust.
FROM VOLVO WITH LOVE
Our brand is built on strong values: safety, quality, and a commitment to the environment. We have continuously innovated in these areas. Our philosophy of sharing those innovations with the rest of the world is unique (often sharing them freely).
And that's something we are intensely proud of.
MADE OF SWEDEN
You could say it's in the name. The diverse and demanding conditions of Sweden have not only produced durable and dependable solutions. But also a culture of togetherness, concern for the well-being of others and a drive for ingenuity and creativity both in substance and style – in the pursuit of an ever higher quality of life.
These influences are in the DNA of the cars we design and in the experiences we provide.
The desirable characteristics that define Sweden and Swedishness around the world – progressiveness, authenticity, openness, inventiveness and care provide a genuinely unique backdrop to the Volvo brand.
EVERYTHING STARTS WITH YOU
Because everything we do starts with people. It's what makes us different from virtually every other car company. It's at the heart of everything we create. That's why Volvo cars are designed around you and the things you value most.
Our approach is human-centric: we start every project out of a love for humankind. And based on a culture that is genuinely interested in understanding and anticipating the real needs, wants, and lives of our consumers. And there's much more to come.
Space. Time. Purity. Harmony with nature and tranquil moments. What we take for granted is considered luxury in other parts of the world.
It's based on sensory experiences and social values. Empowering people to live an enriched authentic life. Ease of use and ease of mind.
It's about enriching everyday experiences with meaningful solutions, engaging usability and inspiring tactility and aesthetics. Our luxury is distinctly Volvo, and of course we want to share it with the world.
Just don't shout about it.